Marcia Diaz De Villegas, Director of Marketing and Public Relations for Miami Children’s Health System, parent organization for Nicklaus Children’s Hospital, has been named to South Florida Business Journal’s 2017 List of Power Leaders in Marketing. The nominations recognize top marketing executives who have led organizations through ever changing media convergence and executed marketing campaigns that are supported by all media platforms.
“On behalf of the entire health system, we congratulate Marcia for her longstanding commitment to advance our mission of inspiring hope to children and their families, said Michael Kushner,” Senior Vice President and Chief Talent Officer.
Mrs. Diaz De Villegas has overseen the health system's strategic marketing and public relations department which includes media relations, web presence, traditional and digital advertising, social media, events, service line marketing, multi-media efforts for a growing network of outpatient centers, and crisis communication for the last 20 years. In addition to leading three departments and managing a seven-figure budget, she also oversees coordination of brand messaging for the various entities that comprise the health system. Marcia’s strategic execution of marketing communications and public relations has helped to solidify the hospital’s international presence as a pediatric leader and supported the growth of the dynamic health system.
“Building the Miami Children’s Health System brand for nearly 20 years has been an honor,” says Diaz De Villegas. “Developing the logo/marketing campaign for the hospital and network of outpatient centers after being renamed Nicklaus Children’s Hospital has been an amazingly rewarding experience.”
Mrs. Diaz De Villegas has more than 30 years’ experience in healthcare marketing and has held leadership positions in previous healthcare organizations across South Florida. A South Miami resident, she earned her bachelor’s degree in Marketing and International Business from Florida International University. Under her leadership, the hospital has received numerous awards including 22 Mark of Excellence Awards, in the areas of advertising, external communications, crisis management and broadcast communications.